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22. What does being a ‘partner’ to your clients really mean?

22. What does being a ‘partner’ to your clients really mean?

Why a consultative approach wins more client work

May 19, 2025
21. Trees don't flower all the time. Why do you expect yourself to?

21. Trees don't flower all the time. Why do you expect yourself to?

On rest, seasons and personal capacities.

Mar 06, 2025
20. Why & what I’ll explore in 2025

20. Why & what I’ll explore in 2025

Processing thoughts on content marketing in real time as we start the year.

Jan 15, 2025

20. Why & what I’ll explore in 2025

Processing thoughts on content marketing in real time as we start the year.

Jan 15, 2025

19. Connecting online with other people

Remember to say thank you!

Sep 09, 2024

18: Why do a brand refresh in the first place?

A few thoughts behind a recent brand refresh

Aug 06, 2024

Archive

22. What does being a ‘partner’ to your clients really mean?
May 19, 2025

22. What does being a ‘partner’ to your clients really mean?

Why a consultative approach wins more client work

Joshua Poh
Joshua Poh
21. Trees don't flower all the time. Why do you expect yourself to?
Mar 06, 2025

21. Trees don't flower all the time. Why do you expect yourself to?

On rest, seasons and personal capacities.

Joshua Poh
Joshua Poh
20. Why & what I’ll explore in 2025
Jan 15, 2025

20. Why & what I’ll explore in 2025

Processing thoughts on content marketing in real time as we start the year.

Joshua Poh
Joshua Poh
19. Connecting online with other people
Sep 09, 2024

19. Connecting online with other people

Remember to say thank you!

Joshua Poh
Joshua Poh
18: Why do a brand refresh in the first place?
Aug 06, 2024

18: Why do a brand refresh in the first place?

A few thoughts behind a recent brand refresh

Joshua Poh
Joshua Poh
17: Content lessons from travel adapters
May 30, 2024

17: Content lessons from travel adapters

OK, a travel adapter website?

Joshua Poh
Joshua Poh
16. Links I saved in April + new co-worker
Apr 30, 2024

16. Links I saved in April + new co-worker

She's pretty adorable!

Joshua Poh
Joshua Poh
15. "Self-promotion" doesn't have to suck
Apr 03, 2024

15. "Self-promotion" doesn't have to suck

Thoughts on that pessimistic Vox article on making a living from a creative pursuit

Joshua Poh
Joshua Poh
14. Don't build your house on rented land
Mar 18, 2024

14. Don't build your house on rented land

Why it pays to own your marketing assets and platforms

Joshua Poh
Joshua Poh
13. It's time to embrace your inner oddball (yes, even in B2B)
Feb 29, 2024

13. It's time to embrace your inner oddball (yes, even in B2B)

Generic content is everywhere. Here's a way to make yourself memorable

Joshua Poh
Joshua Poh
12. New newsletter name! + origin stories
Feb 13, 2024

12. New newsletter name! + origin stories

Documenting the behind-the-scenes of a newsletter change

Joshua Poh
Joshua Poh
TCC: #11: Giving this newsletter a new home
Jan 31, 2024

TCC: #11: Giving this newsletter a new home

Taking steps towards building my own cozy corner on the Internet

Joshua Poh
Joshua Poh
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Learning in public, curated reads and thoughts about B2B content marketing, solopreneurship and life

Joshua's Desk Diaries

Learning in public, curated reads and thoughts about B2B content marketing, solopreneurship and life

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